The Context
Soul of Agri was designed to give farmers and agricultural consultant’s easier access to crop information, advisory services, farm management tools, and digital decision support. The experience needed to work for users with different levels of digital literacy, particularly smallholder farmers.
The Opportunity
The design focused on creating a simple and accessible mobile experience that brings multiple agricultural services into one place. The interface was structured to help users access relevant crop information, advisory content, farm management features, and digital assistance without requiring advanced technical knowledge.
The Challenge
The platform needed to support users with varying levels of digital literacy while bringing together onboarding, AI-powered assistance, subscriptions, payments, and dashboards within a single mobile experience. The design challenge was to keep these different workflows clear, approachable, and easy to navigate for farmers and agricultural consultants.
